Dadi Gudjonsson is a project manager for tourism & creative Industries at Promote Iceland. He has been involved with tourism and marketing for the last 10 years and his main interest involve branding, content strategy, graphic design, social media and online marketing.
Promote Iceland is the developer and the executive of the Inspired by Iceland campaign, the country’s tourism promotional effort. What started as a crisis marketing campaign in 2010 due to a volcanic eruption, has since grown in ambition and scale with new challenges and opportunities. Over the past 5 years the campaigns have combined traditional advertising, digital media, traditional & digital PR including broadcast, print and online, social media and experiential activation. They have been driven from the heart by advocates and fans of Iceland from around the globe.
Toutes les interventions de Dadi Gudjonsson
10 Octobre 2018
L'Islande, icebreaker du webmarketing chez les destinations !
10:15 - 10:45
Depuis quelques années, nos amis islandais font preuve d'humour, de différenciation et d'originalité dans leurs actions en ligne. On fait un petit tour rapide leur stratégie avant d'approfondir en atelier juste après.